Magazine teach you how the world works

 

Magazine teach you how the world works.

It isn’t free to print a magazine. Posting online is free. You can test new ideas for free. Each page of a mag costs money. Each page has to be deliberate.

For that reason, magazines can teach you how the world works.

Take a magazine. A magazine that you can find in any checkout aisle or bookshop. Pick up a woman’s magazine.

Next, look at the ads. The ads sell things that people really want. What they really desire.

Remember, it isn’t free to print these pages. Advertisers in magazines do what works. Tried and true products. Products that all the world wants.

In the woman’s mag, see ads for ‘irresistibly delicious’ snacks. It’s always fatty foods. Chocolate, ice cream, Mac & cheese. Women always crave fatty foods. You have to wonder why.

Check the full page ads.

Ads for dog food. Pet products. Never ads for baby products. In another era it would have been ads for baby products. Not anymore. It is pets now. “Proud Cat Mom” it says.

Perfume samples. Serums. “Visibly smoother skin”. The desire to be young.

This is what the world wants.

Open a men’s hobby magazine.

Ads for women’s jewelry. Pearl necklace.

Steak. Delivered to your door.

Shoes, slip-ons. Comfortable.

Tools. Knives. Upgrades for your vehicle. Things that will always be sold. Used to popular. Will forever be popular.

There is nothing new under the sun.

Go ahead, go pick up a magazine for yourself. See how the world works.